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Benchmarking is the most cost effective way
of introducing best practices to your organization.
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The Brand Value
Management Benchmarking Consortium™ is an association
that conduct benchmarking studies to identify the practices
that improve the overall operations of the members.
What is benchmarking?
Benchmarking is a collaborative learning process
among a group of companies to focus on specific operating practices,
compare measures and results and identify improved processes
within their organizations.
Key Components
- Data gathering in the form of detailed surveys of measures
and processes;
- Identification of best performers; and
- Site visits to the best companies.
Benchmarking looks at best practices
- Internally among divisions;
- Within the industry; and
- Outside the industry - “out-of-box”.
BVMBC™ Mission
To identify "Best
in Class" brand value management processes, which, when
implemented, will lead member companies to exceptional performance.
BVMBC™ Objectives
To conduct benchmarking studies of important brand
value management processes.
To create a cooperative environment where full
understanding of the performance and enablers of "best in
class" brand value management processes can be obtained
and shared at reasonable cost.
To use the efficiency of the association to obtain
process performance data and related best practices from brand
value management.
To support the use of benchmarking to facilitate brand
value management process improvement and
the achievement of accuracy, timeliness and efficiency.
BVMBC™ Membership
The scope of BVMBC™ membership includes individuals
who work in brand
value management in major corporations.
Company membership will be considered with
respect to compliance with BVMBC™ mission, goals and operating
guidelines, as well as, qualification of the organization within
the scope of membership.
Participation in specific efforts will
be optional and open only to members with costs shared by the
participants. Members pay only if they join a specific study.
Currently, membership in BVMBC™ is free. We reserve the
right to review membership applications and to make the final
decision whether or not to accept any application. Consulting
firms are ineligible for membership.
BVMBC™ Benefits
of Membership
Studies:
BVMBC™ will identify and present to members
opportunities to participate in Benchmarking studies on various
topics addressing issues of importance to the brand
value management functions.
There are two types of Benchmarking studies provided:
Consortium studies are offered to the membership
as a whole with costs divided.
Single company sponsored studies addressing the
interest of one member company can be offered to other selected
members for no fee.
The association will also support brand
value management benchmarking efforts:
Research - Access public and private databases.
Identify study participants - Top companies in brand
value management.
Collect data - Manage response collection with
the participants as a third party.
Lead site visits - Structured with best participants.
Roundtables:
Interest group roundtables will be organized
throughout the year. Members will pay a nominal fee to join
real and virtual roundtable discussions that address specific brand
value management processes.
Cost:
Currently, memberships in BVMBC™ is FREE! Costs
of studies are shared by the participants
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Become a BVMBC™ Member
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Feature Site of The Week - Benchmarking Roundtables
